Tive uma ideia! E agora?

- Por Aline Tolotti

Eis a pergunta que toda criativa se faz: tive uma ideia, quero criar minha marca, e agora? Por onde começo? Para onde vou? Como faço?

É, com certeza todo empreendedor um dia já se questionou sobre isso. Mas acredito que o mais importante é dar o start: “tive uma ideia”. Que bom, então você já começou! Empreender é uma arte deliciosa e inspiradora. Há muitas pedras no caminho, vários degraus e muitas portas fechadas, mas com um planejamento mínimo, disposição e muita vontade, a gente abre porta a porta e começa a seguir tão longe, mas tão longe, que quando olhamos para trás, sentimos imensa gratidão por ter a coragem em ter iniciado. Estou há dez anos neste caminho e ainda aprendo muito e todos os dias.

Quando comecei não imaginei chegar onde estou e sei que ainda tenho muito a traçar, mas hoje não me vejo fazendo outra coisa que não seja empreender a vida. Sou uma eterna animadora e acredito muito na criatividade, por isso depois de tantos altos e baixos e tantos amigos agregados no caminho, acredito que posso sugerir algumas dicas basiconas e que podem fazer toda diferença.

Definitivamente hoje eu sei que o melhor caminho é colocar os planos no papel, traçar e dar aquele “check” prazeroso por ter conseguido cumprir o desejado. Começar do começo mesmo: definir qual seu segmento, quais produtos ou qual serviço você poderá realmente oferecer, sem florear. Neste momento é importante ser prático e se questionar: eu posso fazer isso em larga escala? Vou dar conta? Parece assustador, mas é super importante. A gente nunca sabe quais pessoas encontraremos neste caminho, é bacana que esteja preparado para grandes produções e uma demanda maior que a usual. Pois bem! Você já sabe o segmento, o serviço ou os produtos, agora vamos pensar no seu público? O valor e a proposta do seu trabalho estão intimamente relacionados ao seu público e por isso é tão importante precificar.

Mas calma, o Sebrae está aí para isso! É o braço direito do empreendedor curioso, o melhor amigo da dúvida. Após eu ter aprendido de fato quais eram os valores corretos dos meus produtos, incluindo minha mão de obra (isso é mega, mega, mega importante!), pude trabalhar melhor os clientes e as estratégias de divulgação. Acredite: é fundamental! Sabendo direitinho quais seus custos, calculando uma margem mínima para desconto (clientes pedem descontos, mimos, brindes e amor – é legal estar disponível e preparado para isso, você conquista muitos com estes carinhos), definindo sua mão de obra de acordo com o pró-labore que você almeja ganhar, tudo-tudo se encaixa. E lembre-se: o mais importante é começar, por isso vamos por partes. O pontapé é definir os pilares que citei acima, pois após serem definidos, mostrar para o mundo fica muito mais fácil e seguro.

Poderia ficar horas e horas aqui divagando sobre cada etapa deste processo lindo de criação de marca, mas querer dividir é também saber como fazer e dar um passo de cada vez. Cada passo bem dado é um degrau solidificado. O criativo geralmente é entusiasta e dificilmente vai esperar muito para ver tudo pronto, mas acredite: estudar também é um pilar fundamental. Ficarei feliz em ajudar. Quem quiser deixar qualquer dúvida, estarei disposta a responder e ajudar no que puder. Vamos empreender? Volto em breve com outras dicas e mais reflexões. Juntos podemos fazer um mundo melhor e mais colorido, porque criadores movem montanhas e são estas mudanças que o mundo precisa!

Aline Tolotti é formada em letras - é criadora da marca artesanal Na Casa Dela Tinha, e idealizadora do O Coletivo - bazar colaborativo tradicional e referência na Baixada Santista!

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