Uma das missões da Feminaria é auxiliar as mulheres empreendedoras a estarem onde desejam. Isso inclui dar visibilidade a elas e ajudar a divulgar seus projetos e produtos. Investir no trabalho de quem está ao nosso lado é uma forma de garantirmos o crescimento umas das outras.

Vamos juntas?

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Compre com Elas de hoje traz o depoimento da Ursula Fernanda Silva, criadora da Magia Bothanica. A marca de biocosméticos e sabonetes artesanais tem como missão "Promover qualidade de vida, saúde e conscientização ambiental, através de biocosméticos artesanais cuidadosamente elaborados".

No texto abaixo, a Ursula divide com a gente um pouco da sua trajetória, suas inspirações, dificuldades e aprendizados:

No final de 2014, saí do mercado de trabalho. Já estava com 41 anos, e apesar de todo meu empenho em fazer parte do mundo corporativo, estava lá eu de novo sem saber como fazer pra retornar. Fiz algumas tentativas e até prestei alguns concursos no fim do ano pra seguir na carreira de bióloga. Porém, sem resultados concretos, o tempo foi passando, grana indo embora e aumentando a necessidade de encontrar alguma ocupação e remuneração.

magia2Então, no começo de 2015 aconteceram alguns fatos que me levaram definitivamente a assumir que o lance mesmo era ter algo que fosse meu. Só não fazia a menor ideia do que seria.  E a 'resposta' veio numa tarde de domingo, de bobeira no sofá zapeando a TV. Vi que tinha começado um filme ao qual já tinha assistido, o Da Magia à Sedução ("Pratical Magic") e, pela primeira vez, me atentei a detalhes que nunca tinha percebido. O filme conta a história de duas irmãs bruxas, a mais velha tem uma sala absurdamente linda, quase que um laboratório botânico em casa e também uma loja de produtos cosméticos. Aí a enxurrada de 'fichas' que caíram, disparou!

Eu tinha certezas?! Nenhuma! Fui com medo mesmo sempre pensando, se não tentar nunca vou saber se dará certo ou não. No começo de Março do mesmo ano, fiz um curso básico de sabonetes artesanais, não tinha qualquer informação ou pesquisa mais a fundo e naquele momento aquela parecia a melhor opção. No final do mês, oficializei a abertura da Da Magia à Sedução – Artesanais no Facebook, com base naquilo que havia aprendido no curso.magia1

Em 3 meses, já começava a mudar o rumo do que havia aprendido. A porção bióloga é forte demais pra ser desconsiderada. Vi que não só não levava muito jeito pras coisas muito coloridas e decorativas, como, após estudos e pesquisas pra desenvolver produtos fitoterápicos, fui descobrindo que o que havia aprendido, estava praticando e os produtos que comercializava continham químicas nocivas e prejudiciais tanto à saúde humana, quanto ao meio ambiente. Isso foi determinante para a mudança do propósito do trabalho.

Gradativamente, passei a pesquisar e desenvolver melhor os produtos que elaborava e utilizar matérias primas mais naturais, vegetais, saudáveis e menos impactantes ao meio ambiente, de acordo com o que eu tinha naquele momento.

E assim foi até Agosto de 2016, quando tomamos uma decisão em família de mudarmos de São Paulo. Ao mesmo tempo, eu sentia que o nome e a imagem não estavam fluindo mais, e que eu poderia aproveitar essa transição pra finalmente mudar para o que há tempos queria consolidar.

Então, ainda em SP, recebi outra inspiração, fiz todas as correrias necessárias para a transição efetiva e em Setembro a Da Magia à Sedução – Artesanais passa para o patamar de inspiração primordial, nascendo a Magia Bothanica – Biocosmética com o propósito de levar, além de beleza e bem estar, benefícios  terapêuticos, de saúde, consciência ambiental e até sustentabilidade.

magia3Deixei de usar bases prontas para elaborar os sabonetes, por exemplo. Fiz outro curso e passei eu mesma a produzir os sabonetes do zero, resultantes das misturas de óleos vegetais e álcalis, agora sim em um processo natural, vegetal com máximo de benefício pra saúde humana e o menor impacto possível ao meio ambiente. Os demais produtos seguem exatamente a mesma linha.

O desejo de empreender surgiu tanto da necessidade como do desejo pessoal, no melhor estilo sob pressão. Costumo enxergar meu processo criativo como baseado 70% em inspiração, intuição, estudos, pesquisas e 30% em ralação de sangue, suor e braços.

As maiores dificuldades que enfrento, no momento, são a logística e a distância de São Paulo.  As lições seguem sendo aprendidas nos desafios diários, nas pequenas conquistas, no retorno das pessoas que dão a oportunidade e confiança de usar meu produto elaborado artesanalmente, com a intenção de ajudar a cuidar e tratar de algum incomodo que tenham. Eu busco oferecer meus produtos como uma parte de mim, e essa certamente é a minha maior realização!" 

Clique aqui para conhecer os produtos da Magia Bothanica.

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