eventos

Ao vivo é bem melhor

– por Ana Carolina Moreira Bavon

Você consegue se lembrar da época em que mantinha um caderninho com nome e telefone dos seus contatos e a única maneira de trocar ideias com essas pessoas era marcando um cafezinho ou almoço pra falar de negócios? Eu me lembro bem e não consegui perder esse hábito, se é que posso chamar de hábito – acredito que seja bem mais parte da minha identidade.

two young beautiful women chatting in a coffee shop.

Que a internê é maravilhosa, ninguém duvida, mas estamos de fato fazendo com que ela trabalhe a nosso favor ou estamos nos escondendo atrás dessa “confortável” desculpa pra não levar as relações para patamares reais?

Acontece que hoje temos a facilidade da internet pra quase tudo. Digo quase tudo porque imagina só se as empresas decidissem levar seus processos seletivos de forma totalmente virtual, com base em dados colhidos da internet sem aquele olho no olho? Já pensou se fossem consideradas apenas as fotos colocadas nos seus perfis e suas informações profissionais sem sentir de fato o seu “approach”?

Pois bem, considere isso quando pensar em parcerias pra sua vida e seu negócio. São inúmeras as chances, nas redes sociais , de conhecer pessoas que podem ser parcerias interessantes, é incentivada a permanência em grupos virtuais de discussão e o fomento ao desenvolvimento de parcerias e redes. Porém, nada disso deveria ser considerado como o seu meio oficial de criar “vínculos.”

Sabemos que na vida empreendedora o tempo é caro e raras são as chances de poder ter tranquilidade pra programar aquela saída pra participar de um evento de networking. No entanto, disso depende também o crescimento do seu negócio e da sua marca. Não tem jeito: a máxima “quem não é visto não é lembrado” ainda é bastante atual.

Successful Businesswoman and Team

Faça uma busca dos eventos relevantes que têm acontecido na sua cidade e programa-se pra participar deles, convide essas parcerias virtuais que você construiu para que estejam lá também. Leve seus cartões de visita e não se engane: palestras, workshops e seus intervalos têm muito a oferecer em retorno. Tenha uma rotina voltada à participação em eventos presenciais.

Networking é marketing pessoal, você ali sendo a sua marca, pensa só que mágica? Você terá a oportunidade de falar sobre o que faz com a propriedade que só você e sua voz têm. Além disso, o networking não é uma caçada desenfreada, ele é a tradução do ambiente que você cria à sua volta, então não tenha receio em abordar aquela pessoa que você conhece virtualmente e falar sobre sua admiração e apresentar seu negócio. As pessoas estão todas ali justamente pra isso, acredite, todos estarão esperando por isso.

Tem vergonha? Não tem um “pitch“? Não tem noção de por onde começar? Vem pra Feminaria! Fazemos questão de existir fisicamente num ambiente acolhedor pra que você possa vivenciar e se experimentar nessa e em tantas outras situações.

Para mais informações sobre como ser Associada Feminaria, envie um e-mail para: contato@feminaria.com.br ou casa.feminaria@feminaria.com.br.

Ana Carolina Moreira Bavon

Advogada, consultora jurídica e fundadora da Rede Feminaria.

Imagens: Freepik

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