6 COISAS A FAZER PARA TER MAIS RETORNO FINANCEIRO NO SEGUNDO SEMESTRE

Por Ana Carolina Moreira Bavon

Durante minhas leituras e pesquisas descobri uma empreendedora de Israel chamada Liat Behr, e ela é simplesmente incrível. Para aproximar as ideias delas eu traduzi esse texto que ela publicou em dezembro de 2016 no site que leva o nome dela. Original: http://liatbehr.com/5-things-women-entrepreneurs-need-2017/

Aqui vão 6 dicas necessárias para toda empreendedora que deseja ter uma saúde financeira melhor nesse segundo semestre:

1. Faça uma lista de todos os seus clientes

 

Sem dúvida, você atraiu novos clientes no primeiro semestre de 2017. Adicione-os à sua lista mais longa, aquela de clientes acumulados ao longo dos anos. Você sabia que “custa cinco vezes mais para atrair um novo cliente, do que manter um existente?” É a razão pela qual Jay Conrad Levinson, autor de Marketing de Guerrilha, explica que nós deveríamos gastar mais da metade do nosso tempo de comercialização e orçamento em clientes existentes. Essa é uma dica que precisa ser levada bastante a sério.

2. Defina sua lista de clientes e descubra quais são os 20% deles que mais gastam com seus produtos

 

O princípio de Pareto afirma que 20% de seus clientes trarão 80% de seus resultados. Descobrir quais clientes estão gastando mais e entrar no nível de compreensão de seus pontos de dor é sua tarefa mais importante. Você provavelmente já tem um produto ou serviço novo que atende a demanda desses clientes, mas se você ainda não o achou, você pode pensar sobre como você poderia oferecer-lhes um produto ou serviço que você não pensou em oferecer. Até agora.

3. Faça um balanço dos objetivos que você atingiu e dos objetivos que você não alcançou

 

Eu não sei você, mas há metas cujo controle eu perdi totalmente, das quais não atingi nenhuma. Algumas coloquei em espera e acabei esquecendo, e a outras eu realmente queria ter me dedicado, mas não consegui. É hora de voltar. É hora de descobrir quais objetivos foram de fato um erro (mesmo que tenham sido atendidos) e quais objetivos devem ser levados mais a sério (e que estão completamente ausentes do plano e precisam ser adicionados). Depois de fazer isso, não se esqueça de desenvolver o plano de ação e amarrá-los em seu calendário.

4. Ter um objetivo de renda mensal

 

Pode parecer óbvio, mas nem sempre é. Se não for óbvio, saiba que você está fazendo um grande desserviço a si mesma quando deixa de definir uma meta financeira mensal. Pense sobre a porcentagem que você gostaria de crescer este ano e alinhe-o com suas atividades de marketing – as mais bem-sucedidas do primeiro semestre e as que você pretende tentar para esse segundo. Não pense que 100% de crescimento ou mais seja impossível. Se esse é seu objetivo, apenas certifique-se de que suas atividades de marketing e os números tenham sentido.

Tenha um objetivo de renda mensal

5. Criar um conteúdo ou calendário de marketing

 

Mesmo que você não tenha um blog, você precisa de algum tipo de calendário para ajudá-la a lembrar quando precisa iniciar certas atividades de marketing. Por exemplo, se você tem um negócio e cria produtos para um público específico, você deve checar quais são as menções ao seu público durante o ano. Por exemplo, no dia das crianças existe uma enorme quantidade de ações direcionadas para esse público, portanto você deve abordar parcerias antes dessa data e descobrir como poderá fazer ações de marketing em conjunto. Não criar um calendário de conteúdo pode significar oportunidades de negócios perdidas, e menos dinheiro no banco.

6. Descobrir qual trimestre foi mais bem-sucedido e qual foi o produto de menor sucesso

 

Agora volte e tente lembrar o porquê. É óbvio que é melhor fazer esse exercício em tempo real. Ou seja, depois de cada trimestre, descobrir por que foi um ótimo trimestre, ou menos do que bom. Mas mesmo que você não tenha feito isso depois de cada trimestre, refletir sobre isso agora irá ajudá-la a descobrir o que você precisa repetir e o que você precisa melhorar. Se você pode elevar seu quadro mais fraco e pensar apenas em três coisas para melhorar seus números, você se sairá melhor no próximo semestre.
Para concluir nota minha: preste atenção ao seu plano de negócios, esteja certa de que vem seguindo suas estratégias e planos de ação, não tenha medo de errar e lembre-se: você é a única responsável por realizar seus objetivos, cuide-se bem e cuide de todo o resto.

Como disse Nietzsche: “Só se pode alcançar um grande êxito quando nos mantemos fiéis a nós mesmos.”.

Ana Carolina Moreira Bavon

Conheça Nossos Serviços

Further report. Criminal case found near railroad CCA-500_Sample-Questions between 38th and 11th Street. Homicide. Completed. Criminal police, forensics, ambulance and emergency medical Finished. Received, 5885. Caught the suspect 0B0-400_Testing yet Finished. 1Y0-A24_Dumps-Pass4sure No suspects found. 0B0-400_Testing 5885, finished. Shakes looked 0B0-400_Testing at the finger, that root was cut off the bones exposed bones finger. She 0B0-400_Testing looked at the glittering diamond ring, those eyes, E20-016_Exam-Dump and that twisted mouth Europe, that horrible mouth. Thriller spread throughout her body. Emilia Shakes swimming in the water snake river during the summer camp, and 1Y0-A24_Dumps-Pass4sure absolutely did not hesitate to 070-562-VB_Exam-Dumps-PDF jumped from the 100-foot bridge, but as long as she thought of a hush think of Was tied into a ball, could not move, immediately fell into the feeling of panic like an electric shock. Because of this, 0B0-400_Testing Shakes walked so fast and was so crazy when 1Y0-A24_Dumps-Pass4sure driving. As long as you move, they can not catch you She heard a voice and quickly looked up. A rumbling sound came 0B0-400_Testing from far and louder and louder. Few 070-562-VB_Exam-Dumps-PDF pieces of shredded paper are raised by the wind and fly along the rails. Dust circling around her, like an angry ghost. Then there was a deep whine Emiliano Shakespear, a five-foot-nine patrolman, found himself CCA-500_Sample-Questions facing the locomotive of a 31-ton American-American company. The red, white, blue-faced steel behemoth is approaching her at ten miles an hour. Stop Stop She shouted. The train driver ignored her. Shakes ran to the railway, standing in the middle 0B0-400_Testing of the rails, swinging his legs CCA-500_Sample-Questions waving his arm, signaling the driver to E20-016_Exam-Dump stop CCA-500_Sample-Questions moving forward. With a long and harsh brakes, the locomotive stopped. Driver head out of the window. You can not open here, she said to him. He asked her what 070-562-VB_Exam-Dumps-PDF it meant. 070-562-VB_Exam-Dumps-PDF She thought, he looked so young, actually CCA-500_Sample-Questions driving such a large locomotive. Here is 1Y0-A24_Dumps-Pass4sure a crime scene, please turn off the engine. Miss, I did not see any crime. But Shakes did not have time to listen to him long-winded. She was looking up at a gap in the barbed wire fence to the west of the viaduct. Not far from above is Eleven 1Y0-A24_Dumps-Pass4sure Street. One way of trying to bring a victim here is to find that there is a way to 070-562-VB_Exam-Dumps-PDF stop the car at Eleven Street and 1Y0-A24_Dumps-Pass4sure drag the victim 1Y0-A24_Dumps-Pass4sure across the narrow path to 1Y0-A24_Dumps-Pass4sure the edge of CCA-500_Sample-Questions the cliff. If you park your car on the 37th Street in the horizontal direction, he may be seen by people in 0B0-400_Testing the 1Y0-A24_Dumps-Pass4sure windows of 20 apartments. The train, sir, just stop it 0B0-400_Testing here. I can 0B0-400_Testing not park the train here. Turn off the engine. In this case we can not turn off the 0B0-400_Testing train engine and 070-562-VB_Exam-Dumps-PDF it must be running. You call the dispatch or someone 1Y0-A24_Dumps-Pass4sure else to stop the train to Nankai. We can not do 1Y0-A24_Dumps-Pass4sure that. Get it right, sir, Ive noticed the number of your car The car Youd better do it right away Shakes roared. What do you want, Miss, give me a ticket But Emilio Shakus climbed back up the steep hill again. Her poor knuckles crunched, her lips covered in lime, dirt, and her own sweat. She drilled through the gap she had found on the tracks 1Y0-A24_Dumps-Pass4sure and turned around to study the Javets Convention Center across 11th Avenue and across the street. E20-016_Exam-Dump The convention 1Y0-A24_Dumps-Pass4sure center is full of people today CCA-500_Sample-Questions - there are 070-562-VB_Exam-Dumps-PDF participants and journalists. A huge banner reads Welcome United Nations Representative. Earlier in the morning, however, there was still no one on the street, and the murderer could easily find a parking space in the street, before the people unwittingly moved the victim to the tracks. Shakespeare strode to Eleventh 0B0-400_Testing Street and observed the six-lane main road, which is now full CCA-500_Sample-Questions of traffic. Let it E20-016_Exam-Dump go She burst into the car sea, calmly cut off traffic on the north lane. Several drivers tried hard to force her to issue two tickets in a 1Y0-A24_Dumps-Pass4sure row. In the end, they dragged a few rubbish bins to the center of E20-016_Exam-Dump the road as roadblocks to ensure 070-562-VB_Exam-Dumps-PDF that these CCA-500_Sample-Questions good citizens abided by the rules. He hurriedly E20-016_Exam-Dump recorded his conversation in a black book with a sweaty pen. Oh, just do it. Now, CCA-500_Sample-Questions go to those trash cans, stay there and direct the traffic until E20-016_Exam-Dump E20-016_Exam-Dump the entire street is clear. Did you hear that She turned and left without saying anything CCA-500_Sample-Questions good or not, A street, began to slowly move a few trash cans. Every driver who passed by her glared at CCA-500_Sample-Questions her, and some mumbled in her mouth. Shakes glanced at the watch. Another hour I can hold on. 3 The peregrine falcon gently waving a few wings, landing in the edge of the windowsill. Outside the window, noon the sun bright and dazzling, the weather seems to be extremely hot. Finally, the man murmured, turning his head to the buzzing doorbell and looking at CCA-500_Sample-Questions the door to the downstairs. Is he He shouted at the staircase, is it Lincoln Lyme 1Y0-A24_Dumps-Pass4sure turned his head to the window again without hearing any answer. The peregrine falcons head turned a little and moved E20-016_Exam-Dump very fast, just like a spasm, immediately returning to the original elegant gesture of keeping. Lyme noticed the blood stained its paw, and a piece of yellowish flesh was pulled by its small, black, nut shell-like beak. E20-016_Exam-Dump It stretches short neck, move slowly to the nest, the action is reminiscent of not a bird, but a snake. The peregrine Falcon dropped the meat into the 1Y0-A24_Dumps-Pass4sure small mouth of a blue-winged bird. What I now see is the only creature in New York City without any 070-562-VB_Exam-Dumps-PDF natural enemies, Lyme thought. Maybe God except God. He heard footsteps, and someone was walking up the stairs. Is E20-016_Exam-Dump he He asked Thomas. The young man answered, No. Who is that The 0B0-400_Testing doorbell 070-562-VB_Exam-Dumps-PDF rang, is not it Thomass 070-562-VB_Exam-Dumps-PDF eyes CCA-500_Sample-Questions looked at the window. The bird is back.Look, 070-562-VB_Exam-Dumps-PDF theres blood on your CCA-500_Sample-Questions windowsill.Do you see them The female peregrine faltered slowly into Lymes gaze. A blue-gray feather, gorgeous like fish. It is looking up, looking back and E20-016_Exam-Dump 070-562-VB_Exam-Dumps-PDF forth toward the sky. They are always together, will they be with them for life Exclaimed Thomas. Like a geese Lymes eyes returned to Thomas. The latter was bowing his strong, young waist forward, looking through the window, which was splashed with rain. Who is here Lyme asked again. He was annoyed by the deliberate delay of young 070-562-VB_Exam-Dumps-PDF people. CCA-500_Sample-Questions Visitors. Visitors Ha Lyme snorted. He tried to recall when the last guest visit was. That is at least three months ago. Who was the guest last visited Maybe those reporters, or a distant relatives. Thats right, its Peter E20-016_Exam-Dump Chter, a spine neurologist in Lyme. Blaine E20-016_Exam-Dump has been here several times, but she certainly can not be a 070-562-VB_Exam-Dumps-PDF visitor. Its so cold here, complains 070-562-VB_Exam-Dumps-PDF Tommy, reaching out to open the window at the same time. Young typical performance. Lyme thought. Do not open the window, he ordered, well, tell me whos coming Its cold. Youre going to scare the bird.You can turn off the air conditioner.Ill be closed. 0B0-400_Testing Lets open again, said Tangmajas forcefully to lift 0B0-400_Testing the thick wooden frame of the window. The two birds got accustomed 0B0-400_Testing to playing since they moved in. Hearing the noise, the two peregrine falcons turned their heads and widened their eyes to the source of the E20-016_Exam-Dump noise. But they were just E20-016_Exam-Dump wide-eyed, still on the edge of the bay windows, overlooking monarchs overlooking the collapsed ginkgo trees in their territory and the car parked on both sides of the street. Lyme asked again Whos coming Leon Salet. Leon What did he do Thomas looked back and forth at the room.